The means of advertising your products, services, or campaigns has evolved through time. Gone are the days when advertising on traditional media such as newspaper, television, radio, and magazine was enough. Presently, people hardly stay indoors or read broadsheets. They are always on the go and spend a lot of time outside their homes.
Capture modern consumers and create an impact by advertising on billboards. Newcastle Signwriter can help you reach your target audience and more through our billboard services.
Advantages of billboards
Utilising billboards can reap you numerous benefits. Here are some of them:
Billboard is an effective advertising tool because of its size. It is natural for people to look at huge things. A research conducted by Outdoor Advertising Association of America (OAAA) found that people look over at 70% of billboards they pass through. And unlike watching television or reading newspaper, looking at a billboard costs nothing to passersby. They can stare for as long as they want while they are commuting, socialising with friends, or doing errands.
· Continuous Presence
Billboards cannot be turned off or switched to another station unlike televisions and radios. Neither can they be leafed through or put down like a newspaper or magazine. Once on billboard, your message will be displayed 24 hours a day, 7 days a week, ready to be seen by anyone. And your ad becomes even more powerful when placed on busy locations like train stations, airports, and thoroughfares.
· Awareness and Recall
Billboard advertising is a cost-effective tool to get your message across your target audience, and even way beyond it. It will also garner the attention of consumers that you would have never reached with traditional media. The same OAAA study reported that 63% of billboards are read in full. Clearly, it is the quickest and cheapest way to broaden your market. And through repeated views, you can translate them into returns.
Contact us for Newcastle billboard services
Starting a new advertising campaign? Let our team jump in! With Newcastle Signwriter, your billboard ad will be pleasant to the eyes. We make high resolution attention-grabbing graphics printed on weatherproof material. You are guaranteed that your message is conveyed clearly 24/7, rain or shine. Speak to us today and we will make your campaign a sure hit!